It is a stylized representation of the Greek goddess Nike, who personified victory in war and athletic contests. The logo is often used in conjunction with the company's slogan, "Just Do It."
Nike was founded in 1964 by Phil Knight and Bill Bowerman, and originally operated under the name "Blue Ribbon Sports." The company changed its name to Nike in 1978, taking the name from the Greek goddess.
The winged shoe logo was designed by Carolyn Davidson, a graphic design student at Portland State University. She was paid $35 for her work.
The logo has become one of the most recognizable in the world, and is synonymous with athleticism, competition, and success.