In many species, females are just as colorful, if not more so, than males.
In fact, a recent study found that there was no significant difference in the overall colorfulness of male and female birds across several bird families.
However, within certain families of birds, males tend to be more colorful than females. This phenomenon is likely due to sexual selection, which is the process by which individuals compete for mates and reproduce.
When females choose mates based on physical traits, such as bright colors or long feathers, it creates a strong evolutionary pressure for males to become more colorful and more noticeable. Over time, this can lead to significant differences in the colorfulness of male and female birds within a species.