What is Pigeon Rank?

Pigeon Rank is an algorithm introduced by Google in January 2020. It was a ranking algorithm mainly focusing on improving local searches. This algorithm works by assessing and analyzing web pages to ensure that users are presented with relevant and accurate search results for localized queries. The primary objective of Pigeon Rank is to provide the most suitable options to users based on their geographic locations.

Key Features of Pigeon Rank:

- Promotes Local Search: Specifically targets local search queries by providing more pertinent results for businesses, places, and activities in the user's immediate vicinity.

- Distances and Locations: Calculates the physical distances between a user and the suggested local listings to display the nearest and most convenient options.

- Local Information: Emphasizes the presentation of local information such as addresses, phone numbers, operating hours, and customer reviews to enhance the overall search experience.

- Business Attributes: Considers unique attributes and characteristics of businesses, such as whether they have a physical location, offer specific products or services, or are highly rated by customers.

- Relevancy: Filters and presents results based on their relevancy to the user's search intent. This ensures that users are shown listings that closely match their queries.

- Local Reviews and Ratings: Displays user ratings and reviews, enhancing the transparency of local businesses and their services.

- Personalization: Tailors search results based on a user's previous searches, locations, and preferences to deliver more personalized recommendations.

By prioritizing local signals, Pigeon Rank provides a more comprehensive and relevant search experience, especially when people are looking for nearby businesses, attractions, or services. It complements other Google algorithms, such as proximity-based search and business reviews, to ensure users find the most suitable options for their needs.