Redirect their behavior: When you see your cat about to scratch the new couch, immediately redirect its attention to a scratching post or other appropriate surface. You can do this by clapping your hands, tossing a toy, or moving your cat physically.
Provide scratching alternatives: Ensure that your cat has plenty of scratching posts or surfaces that are appealing and suitable for it to use. Place the scratching posts in various areas around your house, especially near the areas where your cat likes to hang out or scratch.
Trim their nails: Regularly clip your cat's nails to reduce their sharpness and potential damage to furniture. It is best to trim their nails every few weeks.
Use deterrents: You can try using deterrents such as double-sided tape or sticky paw pads on the areas where your cat scratches. These deterrents may discourage your cat from scratching those spots because of the unpleasant feel.
Train with positive reinforcement: When your cat uses its scratching post or designated surfaces correctly, reward it with praise, treats, or play to reinforce the desired behavior.
Provide a distraction-free environment: Sometimes, cats may scratch furniture if they are feeling bored or anxious. Try to give your cat adequate playtime and interaction to keep it stimulated. Also, consider creating a cat-friendly environment with high perches, hiding spots, and things to climb, ensuring your cat has alternative activities and can feel comfortable.
Seek behavior advice: If your cat's scratching behavior persists or appears excessive, consider consulting with a feline behaviorist or experienced veterinarian for personalized guidance and support in addressing the issue.