Cat Adoption Promotion Ideas

Many cats find their way to life in a rescue center or shelter for different reasons. Because of the increase in number of adoptable cats, cat adoption agencies and shelters use promotion ideas to increase adoption rates for cats. Ideas that combine unique aspects of the cat with concepts such as--but not limited to--holidays and themes connect potential adopters to potential adoptable felines of different types to increase adoption rates.

  1. Age Promotion

    • Age promotion ideas celebrate the benefits of adopting cats at a particular life stage. Kitten promotions that celebrate spring babies when litters of kittens are at their highest can answer a particular need of overpopulation. Matching experienced adult cats that are litter box trained and ready for active homes with inexperienced cat owners who want to learn more about felines makes a perfect match. Senior kitties that are less likely to romp and more likely to snuggle in their owner's lap are great for persons confined to beds and wheelchairs.

    Color and Seasons

    • Color and seasons cat combinations are an attractive way to celebrate a cat̵7;s coat color by matching it with a particular time of the year. Winter adoptions featuring white cats and kittens white as bundles of snow, kittens and cats with grey coats match the cloudy April showers we all experience. Orange tabby̵7;s like summer orange cake can put a bit of zing in your life and calicos resemble the fall season with maple orange and bark brown patches.

    Breed and Country of Origin

    • Combining breed origin and country of origin is also an interesting feline adoption promotion idea. Breeds that celebrate their country of origin with multicultural ideas connect the cat back to its ancestral origin present these cats as exotic and unique. Egyptian cats that are set off with pyramids, the Japanese bobtail with folding fans and red blankets, and the American shorthair with flags and hotdogs can make for entertaining as well as an educational adoption event.

    Personality Matches

    • The personality of every cat is different where no two cats are alike. In addition, because personality is so important in adopting a cat, matching the personality of the cat with the person can be a successful adoption from the start. Couch potato breeds that are good for senior citizens don't require the mental stimulation, whereas a more energetic cat is better suited for a young adult who enjoys a few hours of feline playtime a day.