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Pictures
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Post several pictures of the puppy in the ad. Multiple pictures should be included in a puppy ad. To some, looks are not the most important aspect when choosing a puppy, but to others they are a big selling point. Puppies are cute and should displayed as such. A couple of pictures of the puppy at play and some portrait-style images are good way to go.
Background
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Include the puppy's background information. Background is an essential aspect of a puppy ad. Most people like to know where the puppy for sale came from or where it was found if it's a stray. This will tell them whether the dog is socialized, trained and ready for adoption. If the prospective buyer wonders whether he is ready for a puppy, background information often helps in making the decision.
Contact Information
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Include contact info so prospective buyers can respond to the ad. Contact information is necessary in a puppy ad. Include as much information as possible, including cell phone number, home number and an e-mail address or two.
Describe the Personality
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Describe the puppy's personality. A detailed description of the puppy's personality will do wonders for your ad. This is one of the most important parts of an ad because the description determines whether potential owners will get along with or train the puppy. Is the puppy shy or friendly? Responsive and playful? Puppy matching lets the buyers know what they're getting into with each puppy.
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Ideas for Puppy Ads
There is a right way and a wrong way to set up a puppy ad, online or off. The wrong way would be to place an ad with a small picture and a short description of the puppy. A good puppy ad would include multiple pictures of the puppy, as much background as can be provided by the owner or shelter, a detailed description of the puppy and contact information for the owner of the puppy.