Teenagers from the post-war era, many of whom had lived through the Great Depression and rationing during World War II, gravitated to the lively color, fullness and pleating of the poodle skirt and its matching sweater as symbol of optimism and affluence. They further personalized the skirts with sewn-on designs and images using felt and rickrack. Poodle skirts were also widely popular among college women and were frequently featured in women's magazines.