Why did squealer told the animals that loyalty obedience and discipline were more important than bravery?

In George Orwell's allegorical novella "Animal Farm," Squealer did not express the phrase "loyalty obedience and discipline were more important than bravery." Instead, Squealer and the other pigs propagated a different maxim: "All Animals are equal, but some animals are more equal than others."

By promoting this slogan, the pigs established a hierarchy where the leaders (i.e., the pigs) had more privileges than the other animals. This manipulation helped perpetuate the pigs' power and control over the farm, as it legitimized their position and actions while downplaying the importance of traits like bravery or independence among the other animals.