The sports company, which was originally named Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory), was founded in 1948 by Adolf ("Adi") Dassler after a falling out with his brother Rudolf ("Rudi") Dassler, who founded what is now Adidas. Adi Dassler chose the name PUMA as an acronym for Precision, Unity, Motivation, and Achievement. This name reflects the company's commitment to delivering high-quality sports products that empower athletes to achieve their best.