Here's why:
* No Specific Records: Department stores of that era likely didn't keep detailed records of the exact number of reindeer they used in their holiday displays.
* Varying Displays: Retailers often changed their holiday displays year to year, so what was featured in 1939 might have been different from previous years.
However, it's plausible:
* Popularity: Holiday displays with reindeer were popular in the 1930s, and stores likely wanted to attract shoppers with increasingly impressive displays.
* Competition: Montgomery Ward was likely competing with other stores in Chicago, which might have led them to expand their reindeer display.
Unfortunately, without specific historical documentation from Montgomery Ward, we can't confirm whether they added additional reindeer to their Chicago store in 1939.