It's possible that you are thinking of a few things:
* A growing trend towards plant-based milk: There's been an increasing demand for alternative milks like almond milk, soy milk, oat milk, etc., due to ethical concerns about animal welfare, environmental impact, and dietary choices (lactose intolerance, allergies).
* Declining dairy consumption in some countries: In some developed countries, dairy consumption has declined slightly due to changing dietary habits and awareness of potential health implications.
* Increased focus on ethical dairy farming: There's a rising movement advocating for ethical and sustainable dairy farming practices, including free-range grazing and humane treatment of cows.
While these factors influence the dairy industry, it's important to understand that cow's milk is still a widely consumed product globally.
If you have specific concerns about the dairy industry, I'd be happy to discuss them further.