Formal:
* Rump: This is the most scientific and neutral term.
* Posterior: This is another scientific term for the back end.
Informal:
* Buttocks: This is a common, everyday term.
* Tail end: This refers to the area around the tail.
* Back end: This is a general term for the rear of the cow.
* Behind: This is a simple and informal term.
You can also use more playful terms like:
* Moo-moo: This is a silly and affectionate term.
* Booty: This is a slang term, but it can be used humorously.
The best term to use will depend on the context of your conversation.