1. Need Recognition : The consumer realizes that they need a new car due to the breakdown of their old vehicle.
2. Information Search: The consumer starts gathering information about different car models, prices, features, and reviews online, from brochures, and by visiting dealerships.
3. Evaluation of Alternatives : The consumer evaluates various car options based on their needs, preferences, and budget. They compare factors like fuel efficiency, safety features, performance, and aesthetics.
4. Purchase Decision: After narrowing down the choices, the consumer decides on a specific car model that meets their requirements and financial situation.
5. Negotiation: The consumer negotiates with the car dealer to obtain the best possible price. This may involve discussing discounts, incentives, and financing options.
6. Purchase: The consumer finalizes the purchase by signing the necessary documents, paying the agreed-upon price, and taking possession of the new car.
7. Post-Purchase Evaluation: After driving the new car for some time, the consumer assesses their satisfaction with the purchase. They may consider factors such as performance, reliability, and overall value.
8. Feedback and Brand Loyalty: Based on their experience, the consumer may provide feedback to the dealership or car manufacturer. Positive experiences can lead to brand loyalty, where the consumer becomes a repeat customer or recommends the brand to others.