According to product life cycle which stage is lux in currently?

Lux is a brand of soap that has been around for over a century. It is currently in the maturity stage of its product life cycle. This means that sales are still growing, but at a slower rate than they were in the growth stage. Lux is still a very popular brand, but it is facing increasing competition from other brands of soap. In order to stay competitive, Lux is constantly innovating and introducing new products.