The Adams company chose the name "Chiclets" for its chewing gum because they wanted a name that would be memorable and easy to pronounce. The distinctive white color of Chiclets was also chosen to set it apart from other chewing gums on the market. Over the years, Chiclets have become one of the most popular and recognizable brands of chewing gum in the world. It is sold in a variety of flavors, including classic mint, strawberry, and cinnamon.