It's likely that this name is a humorous invention or a misinterpretation of information.
* Sylvilagus palustris is the scientific name for the marsh rabbit, a real species found in the southeastern United States.
* Hugh Hefner was a well-known American publisher and media personality.
It's possible someone created this name as a joke or as a reference to Hefner's famous Playboy Mansion, known for its abundance of rabbits.